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| http://poshcoworking.com/the-basics-of-branding/ |
Today, fashion is not just something you wear but something you live in.
Consumers don't just want cute clothes but a brand they will love and connect
with. To respond to this new demand, lifestyle brands have been popping up more
and more over the past few years. Brands
like; Johnny Cupcakes, Cupcake Mafia, and Gypsy Warrior have done an excellent
job at making their fans feel a connection with them. Below is a little bit more information about
each line and how they have connected with their followers.
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| Johnny Cupcakes Coffin Tour at Full Sail University |
Johnny Cupcakes:
This brand is an example of how something as small as a t-shirt line can
become a movement. Followers of Johnny Cupcakes not only love these cool but
somewhat pricey shirts, but Johnny and the whole brand experience itself.
Johnny is not a designer but a guy who came up with a cool idea who people
happen to love. He knows that people
feel a connection to him as Johnny Cupcakes which is why he has started doing
tours that allow him to do pop-up shops around the world like his most recent
Coffin Tour. He also makes his store openings spectacles that people will talk
about for years to come. Johnny lives by a few main branding techniques that
have made his company a major success.
1.
“I never took any classes. I just took
risks—and learned from my mistakes.”
2. “Good
packaging never gets thrown away. It acts as a miniature billboard.”
3. “Sometimes
I’ll put batteries in orders. It’s weird. But maybe the next time they walk by
a store display of batteries...they might talk about the time this weird guy
Johnny Cupcakes put batteries in their t-shirt order.”
4. “When
you’re using social media, don’t just use it to put stuff on sale all the
time.”
Johnny basically focuses on customer satisfaction to help people become connected to his brand. He does this by sending out his items in unique packages with cool surprises inside as he mentioned above, this allows his fans to spread the word about Johnny Cupcakes for him. To find more about Johnny’s Branding techniques, check out the rest of the article on Inc.
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| Cupcakemafias.blogspot.com |
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| Me wearing a beanie from Cupcake Mafia |
Cupcake Mafia:
This brand has no relation to Johnny Cupcakes, well besides maybe the
name. It would be offensive for me to call Cupcake Mafia just a clothing line,
no being a Cupcake is a lifestyle choice. The women who run this brand have
done everything from starting their own language to making sure their products
actually smell like cupcakes when they are sent out. The brand does an
excellent job with fan interaction on social media sites like Instagram where
they post outfits and have fans give their opinion on it or even vote on what
shoes should be paired with their new shirt. They have also built a celebrity
following as the brand has just recently been featured on the reality show,
“Love and Hip Hop: Atlanta”. Another thing that sets this brand apart from the
rest is it’s charitable connections, Cupcake Mafia donates 20% of their profits
to their Save the Cupcakes Foundation for Breast Cancer. I’m a huge fan of this
brand and I hope to see them continue to rise to the top!!
Gypsy Warrior:
The two brands that I have listed above are more street-wear brands but
of course that’s not the only lifestyle around. What about the hippie-chic
fashionistas and music festival lovers? The answer is Gypsy Warrior. This line is
geared towards free-spirits who love to wear boots year-round. Of course since
I have moved to Orlando and found new hippie friends I have learned to love
Gypsy Warrior, especially since I attempt to wear boots all year. They do a
pretty good job of interacting with their fans by connecting with bloggers all
over the world, sponsoring Coachella outfits and even posting daily
inspirational posts on their Instagram page. For all my free-spirit’s out there
Gypsy Warrior is where you want to float to next.
Branding a clothing line is an art that some clothing lines have mastered and some have not. There are many other brands listed below that you
may want to check out. What brands do you align your lifestyle with?
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